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A widget is just a small piece of computer code or a small application that can be inserted into a web page that performs a certain function or leads to a much larger application. It makes it easier for us non-tech types to get something done on our web sites without a lot of hassle.

You see them and use them all the time.

A widget can be: buttons, dialog boxes, pop-up windows, selection boxes, toggle switches, forms, stock quotes, news, search boxes for Google, clocks, counters, games, feeds and many many more.

If you are a Word Press user, you hear the term widget all the time. A widget in Word Press allows you to add tools or content to the side bars of you blog. One caution however, you must make sure you have a widget enabled theme. If you read the specifications of a theme it will tell you if it is widget enabled. This article is not going to go into all the details here about installing and using widgets. You should go to this web site: http://codex.wordpress.org/Main_Page to learn more.

Some people also get widgets and plugins confused when talking about their blogs. A widget is not a plugin and a plugin is not a widget. Think of it this way: a widget does something in your sidebar, a plugin affects your whole blog. So placing an auto responder sign up form in your side bar is done with a widget. A product such as “All In One SEO” is a plugin because it affects the SEO of your whole site.

If you go to this web page: http://wordpress.org/extend/plugins/ and look on the left side column you will find many widgets and plugins with ratings from other Word Press users. If there is something you want to do to your blog you will find a widget or a plugin to do it.

Most bloggers use widgets, but there is a lot of discussion about if you should or not, how many, and of course which ones. This decision really comes down to what are you trying to do with your blog?

You have to think about form, function and who is your audience. If you have a blog that is giving investment advice then a widget that shows what the Dow and the Nasdaq is trading at is a good thing.

It’s really common sense. What fits with your blog objectives? However, you will see there are many options out there and it’s wise not to get too much going on in the side bars, because it can be very busy and distracting for your visitors and they may click away before you can communicate your message.

Participate in the conversation by leaving your comment below.

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Most people will state that they utilize the internet when seeking information. For small business owners this is great news! One cannot dispute the fact that numerous things can be found upon the internet stemming from local job searching and local products and services to international questions people might want information upon. Word of mouth is a wonderful way to gain notoriety referencing your small business. Keep in mind that small business owner’s daily find new customers or new customers find their products and services upon the internet.

Successful small business owners have internet business websites

I would highly recommend a business website for any small business owner. This does not mean that you need to construct a complicated business website or run out and hire a very expensive website designer consultant. You want a business website, which gives you a presence upon the internet, which will aid people in finding not only you but also your products and services. You can begin by attempting to construct your own business website.

Free website construction software

SiteSpinner and Ewisoft are wonderful, free software, which will aid with your business website building. You will of course have to spend some time using the software while finding the features, which apply, to you and your business. The directions are relatively easy to follow.

Blogging for your business website

You can easily build upon your company by blogging. Blogging are informative articles about you and your business as well as your products and services. You will need to ensure that your blogs are always updated with relevant material. You want your blogging content to be able to aid people who read your blogs.

WordPress for your business website

Do not be intimidated by the internet for there is plenty of help available which is free which will aid you with creating your blogs for your business website as well as maintaining your blogs. One such software, which can aid you with the maintenance and creating of your blogs, is WordPress, which is free. This application can aid with customizing and optimizing the blog content for your website.

Research other business websites

If you feel you, is more computer practical understanding then decide what information customers will need most from your website. Find other websites, which have caught your attention. View what they have performed with their websites. Begin blogging while utilizing WordPress’s gallery to view how others have incorporated written updated content.

Start out slowly

Flexibility is a huge advantage of the internet. You can begin slowly with your business website and when you feel comfortable move onward with more confidence while generating a huger internet presence for you and your small business.

What are your thoughts on the subject?

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The more people utilize WordPress the more they are impressed.  There are a few features, which WordPress does offer which Blogger does not.  If you explore these features, you will find that WordPress should be your blog of choice.

RSS and blog feed directories

You can set up your WordPress software to ping all the RSS and blog feed directories each time you post a new blog.  This is a wonderful feature, which allows for more traffic quickly.  You can also develop backlinks for your blog almost automatically.

Regular websites vs. WordPress blog sites

Dealing with regular websites, the search engines will index the websites with the backlinks improving your website listing which will aid in getting traffic to your website.  WordPress blogs will do all the work for you automatically.

Using Categories

WordPress also allows the use of Categories.  Categories can be a very great way to improve the structure of your website for not only internet users but also search engines.

No matter the topic of your website, you can create a Category for that particular topic.

When you add posts to your blog, you can choose from your categories, which your post belongs to.  You will achieve your past posts not only monthly and by date but by Category.

Finding specific topics with ease with Categories

If you have an internet visitor who is interested in your particular topic, the internet user can find all your posts on that particular topic.  The internet user does not have to go through your archives to find what they are genuinely interested in.  When your blog has been around for a while and contains hundred’s of posts, this can discourage internet users to search for what they are interested in.  If you utilize Categories, this will make it far easier to find what they interested in.

Categories are search engine friendly

Categories are great for search engines.  When you utilize Categories within your blog, there is a link on each page of your categories.  Using the Category feature enables you to have hundreds of pages on your website, which link to particular topics.  These backlinks link to particular keywords and can result in higher search engine rankings.

Another great feature is that you can create an RSS feed for each of your categories.  Each time you post to your blog, it can be pinging the Blog/RSS directories for each feed.

Comparing putting up new pages on traditional websites as compared to utilizing categories on WordPress you will find that the traffic will be increased with more internet visitors coming to your WordPress blog.  It is amazing how easy this is with utilizing a well-structured WordPress blog with Categories aiding you with the process.

What do you think? Please comment below to tell me.

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